Student Marketing Association

For the 2020-2021 school year I was the Creative Director of the WWU Student Marketing Association. I was in charge of creating all visual marketing collateral and implemented the ‘officer takeovers’. Thinking of how to bring a sense of community to SMA during covid when we had no in-person meetings was tricky, so I had to get creative. I brainstormed the idea of doing officer takeovers on our Instagram story where each officer would answer questions and share their day with members. This idea was very successful and has been used for years after!